Back 2 School

Get Your Brand in the Hands of Parents with School-Age Children

Nothing captures the enthusiasm, energy and dedication of school parent group leaders and school families like back-to-school. This is the ideal time to get your brand in front of busy families with school-age kids, and School Family Media can help. We'll get your sample, insert, coupon or promotional piece delivered personally by an influential leader, right into a busy mom's (or dad's!) hand. This sounds simple enough but it’s powerful and effective: your product or information is handed to parents from someone they know and trust.  Plus, parents are attentive and even more receptive to notice your brand during activities happening at school. Check it out:


Request one of our 2018 co-op parent gift packs and see how your sample, flyer, coupon or promotional piece can benefit from our Back2School program. If a co-op program isn’t for you, let’s talk about creating a custom program that includes any combination of sampling, coupons, promotions, digital, or social media to position your brand with this targeted audience in this unique environment.

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Back2School By the Numbers

Ranking of the back-to-school shopping season, behind only the holiday shopping for money spent.


Category-exclusive samples, inserts, promotional pieces included in each SFM Back2School gift pack


Participating K-8 schools across the country

Up to

Families reached by the B2S program

For more information contact John Driscoll, or 800-644-3561 x202