How To Market PTO and PTA Groups: The Best-Kept Brand Ambassador Secret
Your Brand to Families
Thursday May 3
4:00 - 4:30 p.m. EDT
How We Can Help
The biggest family-friendly brands work with us to create unique programs to reach parents with school-age kids. Why? It’s not just our experience in sampling, digital programs, events, and more. It’s our ability to combine these elements into a program that reaches the exact audience, at the right time.
At School Family Media®, we understand how schools, PTO/PTA leaders and volunteers, and parents interact and work together. We know how to reach these groups, get them talking to their school families about your brand, and become your best ambassadors. It’s this knowledge and these connections that enables us to give your brand the visibility and engagement you’re looking for. Getting started is as easy as choosing your audience, geography, pricing, and schedule, and then sit back and let us develop the perfect program.
Welch’s, Snyders, Nutella, Tide...these are just a few brands we’ve worked with to introduce new products, launch promotions, distribute coupons, or create buzz over a new product feature. The leaders we reach are key influencers, best positioned to put your sample, custom print piece, coupon, or information right into the hands of moms and dads...all at school-family events, when parents are 100 percent focused on their kids and their schools.
Check out our 2017 co-op parent gift packs and see how your sample, flyer, coupon or promotional piece can benefit from our Back2School program.
Request a gift pack:
In-school events are a great way to connect with parents and kids on their home turf, and we know just how to do it. Join sponsors like Target, Underwriters Laboratories, Microsoft, and more who have worked with us to bring events to millions of families.
Today’s K-8 parents—and the PTO and PTA leaders in their schools—have grown up in a wired world and get most of their information electronically. School Family Media’s digital properties reach every audience in schools, and we are trusted for information, advice, and support. Our engaged social communities and highly trafficked websites are the perfect vehicles for your brand message.
Parent Express emails are sent by the parent group to school families, so they carry the implied endorsement of the leaders. Your banner ad reaches the inbox of moms and dads with kids and is featured prominently. Need another reason to consider Parent Express? We guarantee the total number of impressions, not just a list size, so you’ll know you’re reaching the exact target.
Three easy steps:
- Tell us how many impressions you need
- Send us creative (160X160 and 160X600)
- We'll place your ad in emails sent from school PTAs and PTOs to parents using our Parent Express Email tool.
Contact us to check availability:
PR, Promotions, and Community Relations
Programs that help school parent groups better serve their families can establish a company as a good corporate citizen and gain the trust and loyalty of an audience vital to its bottom line. School Family Media will identify schools, create impactful programs and promotions, and activate the entire school community for a great cause.
Whirlpool, the NFL, Saputo Cheese, Bounty, and Kellogg’s are just a few more brands that have recognized the value of working with SFM to reach school parent groups, do good, and raise their profiles.