As the back-to-school company, for 25+ years we’ve helped schools and families kick off back-to-school with confidence. Our family of brands—TeacherLists, PTO Today, EduKit, and School Tool Box—sits at the center of the school community, connecting the world’s top brands with schools, teachers, volunteers, and parents to ensure that everyone can win back-to-school.
Through media, technology and school supply solutions, we support schools, empower educators, and make back-to-school easier for families—all while helping brands engage meaningfully with the school community.

TeacherLists is the trusted digital platform that centralizes and verifies classroom supply lists and connects them directly to leading retailers—so teachers save time, parents buy the right items quickly, and students walk into class fully prepared. We digitize schools’ back-to-school supply lists to create convenient, shoppable lists stored on our platform, which are then shared with major retailers like Target, Walmart, Staples, and others so families can shop at their favorite stores. With almost 2 million verified lists, TeacherLists is easy, convenient, and FREE—free for families to use to shop, and free for schools and districts to manage their lists.
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PTO Today is the leading source of expert advice, ideas, and products for parent group leaders at more than 84,000 K-8 schools nationwide. Our network of school parent groups build strong school communities through fundraising, family events, and support of teachers. These PTO and PTA groups interact daily with school staff and parents and are a great conduit to reach and influence school audiences at scale. Partners integrate their brands in a smart, contextual way that achieves their marketing objectives and help parent group leaders engage families and build community.

EduKit provides high-quality, customizable school supply kits designed to match a teacher’s exact list for any grade level. By partnering closely with schools and PTO/PTA leaders, EduKit makes it easy for coordinators to ensure students arrive ready for the first day. While our primary focus is on parent-purchase programs where families can find their school and order their custom kit online in minutes, EduKit also supports “all-in” programs where every student in a school or entire district receives a kit. With dedicated support from start to finish, EduKit provides a convenient, trusted way for the entire school community to get everything they need.

School Tool Box turns school supply lists into ready-to-order boxes with the exact quantities and brands teachers request, making back-to-school simple for families and reliable for schools. Built around a customer-centric mission of helping teachers, serving parents, and equipping kids, ordering takes just minutes and can be done through the first day of school. List-matched kits, quality products, and a focus on ease and satisfaction help students arrive prepared and ready to learn.
