Whether you’re looking for our take on back-to-school marketing that actually works, for a deeper understanding of our audience and the programs we deliver for our partners, or to learn about life at School Family Media, you’ve come to the right place!

Free On-demand Webinar: 3 Parent Group Trends for Fall 2021

Free On-demand Webinar: 3 Parent Group Trends for Fall 2021

PTO Today experts share the impact the pandemic and other factors have had on parent groups this past year, and key parent group trends that are emerging for fall 2021.

Trending Products That Teachers Are Buzzing About Right Now

Trending Products That Teachers Are Buzzing About Right Now

Step aside, “#1 Teacher” mug. We love you and all, but it appears we’re going to need more room on our desks for all this awesome stuff.

This School Won $10,000 for Arts Education From Frigo Cheese Heads; We Helped Make It Happen

This School Won $10,000 for Arts Education From Frigo Cheese Heads; We Helped Make It Happen

When brands want to engage parents and schools, we have the tools to make it happen. Thanks to our multichannel promotion of the “Build a Bright Future” contest, Frigo Cheese Heads received almost 1,300 entries from across the United States in just two months.

Expo Road Trip Season Is Here—and PTO Leaders Are Ready

Expo Road Trip Season Is Here—and PTO Leaders Are Ready

PTO and PTA decisionmakers are getting ready to don their spiritwear, fire up the “PTO rolodex” (that’s an iPhone these days), and hit the road with their PTO besties in tow for our one-day vendor fair.

The Only One-Day Vendor Fair for All Things PTO and PTA

The Only One-Day Vendor Fair for All Things PTO and PTA

It's happening...in 11 locations this spring! Meet and network with hundreds of PTO and PTA leaders who are actively planning (and seeking vendors) for back-to-school 2020.

Here’s Why Top Agencies and Brands Average .53% to .90% CTRs With Us

Here’s Why Top Agencies and Brands Average .53% to .90% CTRs With Us

Compared with the industry average 0.07% CTR for display banner ads, here’s why a data-driven digital retargeting strategy matters.

Book a Lunch & Learn Session for Your Team (Lunch is On Us)

Book a Lunch & Learn Session for Your Team (Lunch is On Us)

Helping brands engage with school communities is our jam. Learn a bit more about what we can do for your agency or brand, and lunch for your team is on us.

8 Things You Probably Didn’t Know About Our Software Engineers

8 Things You Probably Didn’t Know About Our Software Engineers

In addition to doing All The Tech Things, our (super interesting) software engineers are making hot sauce from scratch and learning Krav Maga. Who knew?

5 Reasons You Can’t Miss the #ptotodayexpo

5 Reasons You Can’t Miss the #ptotodayexpo

If your company is looking to meet and network with newly elected, highly influential PTO and PTA leaders, our convenient, one-day trade show events are where it’s at.

What’s On Tap at SFM This Back-to-School Season (Hint: We’re Dang Busy)

What’s On Tap at SFM This Back-to-School Season (Hint: We’re Dang Busy)

As the leader in activating school communities, here's how we're helping smart brands like Stonyfield, Ocean Spray and Staples win at back-to-school.

Want to chat about your brand or company goals? Drop us a note.