INTRODUCTION:

School Family Media, LLC and its parent, subsidiaries, its affiliates, or business lines, including TeacherLists, EduKit, PTOtoday and College Checklists (“School Family Media”, “us”, “our” or “we”) respect your privacy and believe in being transparent with you about how we collect information you provide to us or permit us access to when you use our Websites or Services (as such terms are defined in our Privacy Policy). In our Privacy Policy, we explain, in Information We Collect Through Automatic Data Collection Technologies, that we may use Data Technologies to collect and record your User Activity Data. As further explained in our Privacy Policy, we may use Data Technologies, including but not limited to, cookies (or browser cookies) (“Cookies”), web beacons, website analytics, mobile device identifiers, log files, to collect and use your data as we provide our Websites and Services. This cookie policy (“Cookie Policy”) is part of our Privacy Policy and explains in detail how we use these Data Technologies and your choices related thereto. This Cookie Policy applies to our Websites, Services, and any other service that links to our Websites or Services or that incorporates them by reference.

This Cookie Policy is effective as of the Last Updated date set forth at the top of this Cookie Policy. By accessing our Websites and Services, you agree to this Cookie Policy. We reserve the right to update, revise, and/or modify this Cookie Policy at any time and at our sole discretion. Your continued use of our Websites, Services, products and services, constitutes your acceptance of our Cookie Policy.

All capitalized terms used but not herein defined, shall have the meaning ascribed to it in our Privacy Policy. Before you review our Cookie Policy, we recommend that you review the Information We Collect Through Automatic Data Collection Technologies section of our Privacy Policy to understand, for example, how we may collect User Activity Data from your interaction with our Websites through your device.

YOU CAN WITHDRAW YOUR CONSENT AT ANY TIME.

IF YOU DO NOT AGREE WITH ANY PART OF THIS COOKIE POLICY OR IF YOU DO NOT AGREE OR CONSENT TO PROVIDE US YOUR PERSONAL INFORMATION FOR PROCESSING AS DESCRIBED IN OUR PRIVACY POLICY, THEN PLEASE DO NOT ENGAGE OUR SERVICES, AND PLEASE DO NOT VISIT OUR WEBSITES OR ACCESS OUR SERVICES.

WHAT ARE COOKIES:

Cookies are small text files or pieces of information that are stored on the hard drive of your computer, tablet, or mobile device, and Cookies contain information about your device, such as a user ID, user setting, browsing history, and online activity when you use our Websites or Services. The information produced by a Cookie often consists of a string of numbers and letters that uniquely identify your device.

Unless you have adjusted the browser setting on your device so that it will refuse cookies, our system will issue Cookies when you direct your browser to our Websites or use our Services.

For information about managing your Cookie settings see Managing Cookies below.

TYPES OF COOKIES WE USE:

First-Party Cookies. First-Party Cookies are Cookies that are set by us (or on or behalf) on our Websites or Services. These types of Cookies allow us to collect User Activity and remember your site preferences and choices you make on our Websites including username, region, and language in order to provide you with an enhanced personal experience.

Third-Party Cookies. Third-Party Cookies are Cookies that are set by our Vendors, whose functionality is embedded to our Websites. Third-Party Cookies are created on a domain that is separate from our Websites and allows our Vendors to collect User Activity to allow for personalized advertisements on our Websites and other websites you frequent. A link to a Vendor’s website or services on our Websites or Services does not mean that we endorse it or the quality or accuracy of information presented on it. By clicking on a link provided by a Vendor, you may be directed to a Vendor Page. We encourage you to carefully review the legal and privacy notices of all Vendors and other digital services you visit. Any Personal Information that you provide through the Vendor Pages will be collected by the Vendor and not for or on behalf of School Family Media, and will be subject to the Vendor’s privacy policy, rather than our Privacy Policy.

Our Privacy Policy DOES NOT apply to information collected by a Vendor or through a Vendor Page that you may access through our Websites or Services. School Family Media has no control over, and shall not be responsible for, such Vendor’s use of your information collected by Vendor or through Vendor Page.

Unless you have adjusted your browser setting so that it will refuse Cookies, our system will issue Cookies when you direct your browser to our Websites or use our Services. For information about managing your privacy and security settings for Cookies, see Your Choices located in our Privacy Policy or Managing Cookies below.

WHAT CATEGORIES OF COOKIES WE USE:

At School Family Media we may use the Cookies identified in the chart below on our Websites or Services. User Activity Data collected from these Cookies is only statistical data and does not include your Personal Information, but we may maintain that data or associate it with Personal Information we collect in other ways or receive from third parties. We do not collect Personal Information automatically, but we may tie non-Personal Information collected automatically to Personal Information about you that we collect from other sources or that you provide to us. To the extent that information collected through these Cookies constitutes Personal Information, the relevant sections of our Privacy Policy shall apply.

Customers and visitors to our Websites, official social media pages, and applications are responsible for maintaining the security of any of their own passwords, user IDs or other forms of authentication involved in obtaining access to password-protected or secure areas of any of our digital services.

If you have created an account on our Websites, you are solely responsible for keeping the password you created to register your user account confidential. We strongly advise you not share this password with anyone.

Further, we urge you to be careful about giving out information in public areas of our Websites like message boards. The information you share in public areas may be viewed by any user of our Websites. For mor information on User Contributions, please refer to our Terms of Use.

Essential Cookies. Essential Cookies are necessary for our Websites and/or Services to function, enable you to navigate around it to use its services and features, and cannot be disabled in our system. Without essential Cookies, our Websites and/or Services will not function fluidly and our Websites, Services, or certain services or features related thereto, may be unavailable to you.

Cookie Name	Domain(s)	Purpose	Duration
Session Cookies	Ptotoday.com, teacherlists.com, edukitinc.com, ptomanager.com	Session cookies are used to maintain the state of the application.	(session)
Load balancing	ptotoday.com, teacherlists.com	Load balancing cookies are used to distribute the assets across the globe and lighten the server load.	1 week
User ID	Teacherlists.com, ptotoday.com, schoolfamilymedia.com, edukitinc.com	User ID cookies are used to ensure that users only see their own information.	6 months

Performance Cookies: Performance Cookies collect information on our Websites or Services’ performance and your choices and preferences, but do not collect your Personal Information. User Activity Data collected is collected anonymously and is used to improve our Websites and Services performance.

Cookie Name	Domain(s)	Purpose	Duration
Language	Ptotoday.com	Language cookies are used to store the language the user has selected, and to show the correct options. (Used by Linkedin)
Location	Ptotoday.com, teacherlists.com, schoolfamilymedia.com, edukit.com	The user’s approximate address (city, state, country, postal code) as determined by the IP address is retained in order to automatically select the proper country and show retailers and demonstration days within the area.	1 year
Reference site	Teacherlists.com	The reference site is recorded to better understand the user’s preference (via Convert tool).	6 months
Last Visit and Activity	Ptotoday.com, teacherlists.com, schoolfamilymedia.com	Date of last visit and activity and other information is recorded to be able to provide users with an update on “what’s changed on the site since your last visit,” and to better understand the user’s preferences (Hubspot, hstc).	13 months
Recently Watched Video	Teacherlists.com, ptotoday.com, edukitinc.com	Date and title of recently watched video is recorded to be able to better understand the user’s preferences (YouTube).	6 months

Functional Cookies: Functional Cookies allow our Websites and/or Services to remember your site preferences, and choices you make on our Websites and/or Services, including your username, region, and language in order to provide you with an enhanced personal experience. These types of Cookies are anonymous and do not track your browsing activity across other websites.

Cookie Name	Domain(s)	Purpose	Duration
Google Maps (SIDCC)	Ptotoday.com, edukitinc.com, teacherlists.com, schoolfamilymedia.com	Used to provide the identification of trusted web traffic.	1 year
__ssuzjsr2, __uzmaj2	Teacherlists.com	This cookie is used to distinguish between humans and bots.	6 months

Tracking Cookies: Tracking Cookies collect data on you such as clicks, shopping preferences, device specifications, location, and search history. They can also be used by third-party organizations to build a profile of your interests and to show you relevant advertisements on other sites.

Cookie Name	Domain(s)	Purpose	Duration
Google Analytics	Teacherlists.com, ptotoday.com, EduKitinc.com, schoolfamilymedia.com	Google analytics cookies collect aggregate statistical data to improve Site presentation and navigation. Google supplements the aggregate data with demographics and interest information, so that we can better understand our visitors.	1-12 months
Advertising Cookies	Teacherlists.com, ptotoday.com, schoolfamilymedia.com, edukitinc.com	Deliver behavioral/targeted advertising.	2 weeks – 2 years
Fraud Detection	Ptotoday.com, teacherlists.com, schoolfamilymedia.com, edukitinc.com	Detect click fraud.	2 years
Hubspot	Ptotoday.com, teacherlists.com, schoolfamilymedia.com	Provided to identify Hubspot user sessions.	6 months

Social Media-Related Cookies: Social media-related Cookies allow you to share our Websites on various social media platforms, such as, Facebook, X (f/k/a Twitter), LinkedIn, or Tik Tok (“Platforms”). These types of Cookies are not within our control. Prior to sharing our Websites, we encourage you to carefully review the legal and privacy notices of the Platform you are sharing on. Any Personal Information that you provide through a Platform will be collected by the Platform and not for or on behalf of School Family Media and will be subject to the applicable Platform’s privacy policy, rather than our Privacy Policy. Our Privacy Policy DOES NOT apply to information collected by a Platform. School Family Media has no control over, and shall not be responsible for, a Platform’s use of your information collected by the Platform.

Any User Contributions you post to our Websites or our official social media pages will be considered non-confidential and non-proprietary. By providing any User Contributions on our Websites, what you are post may be transmitted to others at your own risk.

The security of your information, including Personal Information, is important to us, but be aware that no method of transmission over the internet, or method of electronic storage, is one hundred (100.00%) secure. While we strive to use commercially acceptable means to protect your information, including Personal Information, we cannot guarantee its privacy with absolute security. Additionally, we cannot control the actions of other users of our Websites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Cookie Name	Domain(s)	Purpose	Duration
Facebook/Instagram	Edukitinc.com, ptotoday.com, teacherlists.com, facebook.com	Cookies are used to track Facebook members and non-members for market research analytics, and product development.	3 months
LinkedIn	Ptotoday.com	Provides ad delivery and retargeting from Linkedin.	30 days
TikTok	Ptotoday.com	Tracks use of embedded services and ad retargeting.	13 months
Pinterest	Ptotoday.com, teacherlists.com	Identifies whether user is authenticated in Pinterest or not.	1 day

MANAGING COOKIES:

Most browsers today automatically accept Cookies, however, you have choices relating to how your device interacts with our Websites and/or Services, as appliable. If you wish to OPT-OUT or MODIFY certain Cookies, you may do so by accessing your browser settings or consulting the “Help” feature on most browsers. Your browser settings may allow you to limit, turn off Cookies and other collection tools, or prevent your browser from accepting new Cookies. If you turn off certain permitted Cookies or collection tools, you may not have access to many features that make your experience more efficient and some of our services and features may not function properly.

Some of our advertising and technology partners and/or third parties (e.g., Google) may collect Personal Information or User Activity Data from you in connection with your use of our Websites and Services. These parties may offer you choices relating to their tracking technologies and as such you should consult with each applicable party’s policies regarding its tracking technology practices.

Certain third-party Data Technology operators that may be associated with our Websites or Services may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding opt outs of interest-based advertising and other applicable uses of Web-viewing data please visit DAA’s WebChoices Tool (for desktops) or download the AppChoices mobile application on your phone. In addition, certain third-party Data Technology operators that may be associated with our Websites or Services may be members of the Network Advertising Initiative (“NAI”). To learn more about how you can exercise certain choices regarding opt outs of interest-based advertising please visit NAI’s Opt Out of Interest-Based Advertising. Do note that the information provided abut DAA and NAI is third party information, and as such, we are not responsible for the completeness or accuracy of such information. Further note, opting out of interest-based advertising from those items listed herein only apply to those parties offering you choices relating to their tracking technologies or who are participants of DAA and/or NAI. As such, you may still receive interest-based advertisements from other third parties.

Do Not Track (“DNT”) is a feature available in most browser settings that automatically transmits a DNT signal to websites and online services that you do not wish to be tracked for advertising or analytics purposes. Note, most browsers turn off DNT by default, and require you to manually turn on DNT. You can turn on DNT by accessing your browser settings or consulting the “Help” feature on most browsers. Further note, there is no standard interpretation, legal standard or practice for recognizing, responding and/or honoring DNT signals, and we, like many online services, do not alter our practices when we receive a DNT signal from a visitor’s browser. To learn more about DNT see https://allaboutdnt.com/ for more information. This information is being provided to you for informational purposes only, and, as third-party information, we are not responsible for the completeness or accuracy of such information. Residents of certain states may have additional rights regarding DNT signals, with which we comply. Please see Your U.S. State Privacy Rights, located in our Privacy Policy, for more information regarding these rights.

CONTACT US:

If you have any questions, comments, concerns about this Cookie Policy, requests for technical support, and other communications relating to our Websites or need to access this Cookie Policy in an alternative format due to having a disability, or about any other matter, please do not hesitate to contact us at one of the following methods:

Phone:		(800) 556-9216
Website:		https://schoolfamilymedia.com/
Email Address:		privacy@schoolfamilymedia.com
Mail:		School Family Media, LLC 100 Stonewall Blvd., Suite 3 Wrentham, MA 02093 Attention: Legal Department

SCHOOL FAMILY MEDIA, LLC | COOKIE POLICY