Educate teachers on the need for appropriate sizing of scissors, and Fiskars sizes available, for their students while encouraging them to add sizing requirements to their supply list.
SFM produced content that explained the importance of making sure students have appropriately sized scissors to fit their developmental needs as they grow.
Distributed content via blog post on TeacherLists.com, teacher targeted influencers, and social media posts with the chance to win scissors from Fiskars new Explore Collection. Teachers interacted with content by commenting on the blog post, watching and sharing an educational video from Fiskars with their teacher friends.
A secondary goal of the campaign was to educate teachers on the importance of specifying proper sizing requirements on their school supply list.
The contest element served to immediately engage teachers with the educational content as they learned more about how and why to have the correct scissors in their classroom, based on their students’ age. TeacherLists chose 25 teachers at random to win.
teachers reached with the educational message
total contest entries
increase in classrooms adding the size of scissors to their school supply list