With our Back2School co-op program, our network of influential school PTO and PTA leaders at K-8 schools opt in to hand out parent gift packs that include your category-exclusive samples, coupons, and printed pieces directly to moms and dads at back-to-school events. It’s contextual brand awareness at a key time of year, hand-delivered by an influential parent peer who they know and trust in a school environment.

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Back2School Co-op Gift Pack Program

Schools across the country are welcoming students back, and parent leaders have requested over 1,000,000 sample packs for their celebratory in-person back-to-school events. Be at the center of back-to-school with the largest sampling program that sparks awareness, trial, and authentic conversations about your brand.


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@tylerrakay Back to School with PTO moms and @PTOToday ✨ School Family Media !! #paidpromotion #backtoschoolgiftpacks #backtoschool #ptolife #ptomom #thanksptotoday #schoolvolunteerlife #backtoschoolevent ♬ Hip-hop instrumental.(1288673) – Eto

Back-to-school is our jam

We got thousands of parents of school-age kids talking about RXBar, Welch’s Fruit Snacks, Hyland’s 4 Kids, and Netflix at back-to-school events like meet the teacher night and open house. From authentic engagement to purchase intent, our Back2School co-op sampling program delivers great results at scale for our partners. It’s why so many brands continue to partner with us year after year to have their samples, brochures, flyers, or printed pieces handed directly to parents by enthusiastic PTO and PTA leaders.


Back-to-school is our jam

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We wanted to THANK all the parents that came by our PTA table last night. We are so excited for everyone that has/will become a PTA member 😊 and signed up to volunteer with us this year. (An email will be going out next week to everyone that said they were interested in volunteering.) We hope you enjoy the free gift pack that you picked up while visiting our table. There is quick survey at signetresearch.net/B2S that you can take to possibly win $250 plus $250 for our PTA. 🤞🏽 If you didn’t get a free gift pack, we still have many left. Just PM us and we can figure out how to get it to you. We are so excited for this school year!! We will see you next week!! #thanksptotoday #back2school

A post shared by Linda Vista Elementary PTA (@lindavistaelementary) on

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