With our Back2School co-op program, our network of school PTO and PTA leaders enthusiastically opt in to hand out parent gift packs that include your category-exclusive samples, coupons, and printed pieces directly to moms and dads at back-to-school events. It’s contextual brand awareness at a key time of year, hand-delivered by an influential parent peer who they know and trust in a school environment.

Featured case study

Back-to-school is our jam

We got thousands of parents of school-age kids talking about RXBar, Welch’s Fruit Snacks, Hyland’s 4 Kids, and Netflix at back-to-school events like meet the teacher night and open house. From authentic engagement to purchase intent, our Back2School co-op sampling program delivers great results at scale for our partners. It’s why so many brands continue to partner with us year after year to have their samples, brochures, flyers, or printed pieces handed directly to parents by enthusiastic PTO and PTA leaders.

 

Back-to-school is our jam

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