With our Back2School co-op program, our network of influential school PTO and PTA leaders enthusiastically opt in to hand out parent gift packs that include your category-exclusive samples, coupons, and printed pieces directly to moms and dads at back-to-school events. It’s contextual brand awareness at a key time of year, hand-delivered by an influential parent peer who they know and trust in a school environment.
We got thousands of parents of school-age kids talking about RXBar, Welch’s Fruit Snacks, Hyland’s 4 Kids, and Netflix at back-to-school events like meet the teacher night and open house. From authentic engagement to purchase intent, our Back2School co-op sampling program delivers great results at scale for our partners. It’s why so many brands continue to partner with us year after year to have their samples, brochures, flyers, or printed pieces handed directly to parents by enthusiastic PTO and PTA leaders.
#thanksptotoday and #Back2School pic.twitter.com/CBd1TZsjIR
— Lisa T (@Boomonk) September 2, 2019
Thank you @ptotoday & @leap frog for our donated Leap Frog Leap Start Systems! #thanksptotoday #leapstart #leapahead pic.twitter.com/3uehOlk7Mf
— MAS PTO (@_MAS_proud) August 12, 2016
@OceanSprayInc So excited to start off this year either some fab drinks!! Our kiddos will be excited to be sippin' some drink while they meet their teacher!! #thanksptotoday @WardWranglers @NISD pic.twitter.com/Wck1yOLqps
— Deborah Villarreal (@dzepeda1521) August 22, 2019
#thanksptotoday #strongerschool#ATK pic.twitter.com/58vYbtjUEh
— Cassi Fortier (@Cassiopia1981) August 25, 2017