LeapFrog wanted to get kids and parents to try the device to see firsthand how fun and engaging it is for young minds. Putting the stylus in a child’s hand and the product in front of parents and educators became a critical part of the marketing strategy. LeapFrog turned to School Family Media to reach the right audience and implement a trial program on a national scale.
School Family Media knew that integrating a demo-and trial program into school-family events—such as PreK and kindergarten “boohoo breakfasts,” welcome events, and back-to-school gatherings—would capture the right audience at a time when parents are focused on their kids’ educations. By leveraging its network of PTO and PTA leaders, School Family Media signed up 500 schools. With talking points and marketing materials provided by LeapFrog, each parent group actively promoted their event, set up demonstration spaces, supervised the product trials with kids and families, and personally handed out coupons and information to parents. LeapFrog provided each school with four LeapStart systems: one to be given away as a door prize to a family at the back-to school event, and the other three to be used by the school’s kindergarten classes.
Participating schools were thrilled to feature the product. Feedback from parents and teachers was overwhelmingly positive, and many complimented LeapFrog’s contribution to their children’s schools and education. With average event attendance exceeding 100 children, more than 40,000 kids spent up to 10 minutes highly engaged with the LeapStart Interactive Learning System. Firsthand feedback from hundreds of parents provided LeapFrog with information on key product features and benefits, such as ease of use, curriculum alignment, engagement level of books, and more. More than 70% of leaders shared the success of their events featuring the LeapStart product on their social media channels, helping spread the word exponentially outside school walls. Many leaders reported funding the purchase of additional systems for their PreK and kindergarten classrooms. The LeapStart Interactive Learning System became one of the holiday season’s hottest educational toys, topping toy review charts everywhere. That’s a leap in the right direction!
of leaders shared the success on social media
kids hands-on with product
Kaposia Education Center, St. Paul, Minn.
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Congratulations to our raffle winners! For the Leap Start: Marc Schmidt- Mrs. Reaume Y5, Lunch Blox: Geneva Nichols- Johnson 7th & Lia Giannotti- Williams 2nd. Thanks again for visiting the PTO table! You can pick up your prize in the school's office. Bring your ticket with you to claim. @katmarc1 #thanksptotoday
Loving our new leapstart! We can't wait to buy new books to use in class! #thanksptotoday #leapstart pic.twitter.com/BCfODAXHT0— Jessica Neal (@TeacherNeal14) September 28, 2017
Thank you @ptotoday & @leap frog for our donated Leap Frog Leap Start Systems! #thanksptotoday #leapstart #leapahead pic.twitter.com/3uehOlk7Mf— MAS PTO (@_MAS_proud) August 12, 2016
During our Open House, we were Getting ready for our Leapstart giveaway! #thanksptotoday @Willow_OaksES pic.twitter.com/9CSEKlkaly— Alicia Bradfield (@Dr_Bradfield) September 7, 2016
PTO Table at the Kindergarten Ice Cream Social! #thanksptotoday #leapfrog #leapahead pic.twitter.com/pxOZD4udqt— Eric Brooks (@mr_ebrooks) August 27, 2016