Our network of PTO and PTA leaders—trusted influencers in their school communities—opt in to personally hand your product sample to parents at school events held at key times throughout the year, like back-to-school, preholiday, cold and flu season, and more. This gives your brand the trusted endorsement of the school and the chance to trial a new product, support regional shopper marketing efforts, and more during contextual school family events.
Because PTO and PTA leaders opt in to our free sampling programs, they know exactly what they’re signing up to get and are eager to share it with their school’s parents. These are well-connected parents who know everything and everyone at their school, so their enthusiastic endorsement of your product or service comes with a level of trust among their peers. It’s why brands like Welch’s, Laughing Cow, LeapFrog, Stonyfield Organic, and Tide have all relied on us to introduce new product lines, distribute coupons, or create buzz about a new product.
@tylerrakay Back to School with PTO moms and @PTOToday ✨ School Family Media !! #paidpromotion #backtoschoolgiftpacks #backtoschool #ptolife #ptomom #thanksptotoday #schoolvolunteerlife #backtoschoolevent ♬ Hip-hop instrumental.(1288673) – Eto
We don’t just partner with brands directly. We’ve also done some pretty stellar work for agencies looking to help their clients reach parents at K-12 schools through creative, custom integrated programs or something that’s a bit more turnkey.
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What a fun Friday with our PreK Ag Buddies from Ms. Forth and Ms. Brigg’s classes! @jennyftb94 @fortham194 @ptotoday sponsored a #rubyfrostapples giveaway and our school was selected as a recipient!! 👏🏻 🍎 We watched a short video about “apples to table” and then enjoyed this new apple variety with our Ag buddies, followed by reading some great books together! 🙌🏻 📚 A special thank you to Crist Brothers Orchards Walden, NY for graciously donating the yummy apples that we all enjoyed today! #thanksptotoday #teachag #apples #agbuddies #yum #ageducation #thankafarmer #learningwhileeating
Thanks to our Fab Shoppers, Awesome Volunteers and to PTO Today and Laughing Cow Cheese -we had extra LAUGHS and DIPPING at the BIG Resale this weekend!!! #thanksptotoday#thelaughingcow#onedistrictonecommunity#BHWARRIORPRIDE pic.twitter.com/zQiv7llAAe— BIG Hollow PTO (@BIGhollowPTO) April 15, 2018
We love seeing families come to school to read with their children! Another great Family Friday turnout @sanmarcostigers. #SMETigerWay #parentinvolvement #thanksptotoday #thelaughingcow 🐯🌱🌿🌸🌻📖 pic.twitter.com/dtglkb2onk— Hollie Garcia (@hollievonSME) March 23, 2018