COMPANY INSIGHTS
Get the scoop on schools,
marketing, and more
Whether you’re looking for our take on back-to-school marketing that actually works, for a deeper understanding of our audience and the programs we deliver for our partners, or to learn about life at School Family Media, you’ve come to the right place!
What’s On Tap at SFM This Back-to-School Season (Hint: We’re Dang Busy)
As the leader in activating school communities, here's how we're helping smart brands like Stonyfield, Ocean Spray and Staples win at back-to-school.
How We Got Parents Buzzing About Welch’s Fruit Snacks at Back-to-School Time
When your product is handed to parents from a peer they know and trust—like our network of influential PTO and PTA leaders at a school event—there’s a level of implied endorsement you simply can’t get anywhere else.
Our New Website Is Here, and Yes, It’s Pretty Much As Awesome As We’d Planned It Would Be
When 1999 calls and asks for its website back, well, you give it back. Welcome to the new, fully-baked, redesigned SFM-dot-com.
You Might Not See Us in Walmart’s and Target’s Back-to-School Commercials, but Trust Us—We’re There
Through our TeacherLists platform, we’re disrupting a space that’s long overdue for some, well...disruption. And brands and retailers like Target, Walmart, and Staples are coming along for the ride.
14 Things PTO Leaders Will Be Buzzing About This Fall at the #ptotodayexpo
Take school networking to a whole new level with our one-day events that bring together hundreds of newly elected PTO and PTA leaders and vendors under one roof for a day of networking, learning, and fun.
6 Ways We’ll Get PTO Leaders Talking About Your Business
Fun runs, auctions, holiday shops…community groups are responsible for $4 billion in spending each year. So, how can your company tap into that spending power and get a piece of the pie?